WordPress Image Optimization Plugins Compared – Imagify Vs ShortPixel Vs Smush
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WordPress Image Optimization Plugins Compared – Imagify Vs ShortPixel Vs Smush

August 16, 2019


In this video to talk about 1 Surefire Way
to increase the speed of your website and that’s good to be through image compression
and technically this is kind of an update video one of the first early videos on this
channel I talked about this topic and woe has so much changed since then everything’s
gotten better easier in every single way hi my name is Adam from WPCrafter.com were I
make WordPress tutorials for non-tech and if you’re new here consider clicking on the
subscribe button if you don’t want to miss a thing click on the little bell anything
I talk about will be linked in the video description box down below were talking about image compression
right now and that is going to make in the size of the images that you upload to your
website a lot smaller now what you may or may not realize is when you upload an image
there’s tons of details in there that really doesn’t come out when someone watches or views
your website there’s a lot of details in there that can be kind of shaved down a bit to make
the size of the images smaller therefore when someone visits your page it has to require
less downloading of content from your Webhost and this is what makes it faster now when
I made that video Association might’ve been 2 1/2 years ago now it was basically this
was the only service available crack in.I owe and I’m pretty much made it about this
now there are desktop application tools that you can run your images through but they’re
not as good as and they’re definitely not as convenient as the services that I meant
to show you in this video I forgot anyone besides early on you can get this all done
for free so don’t think that this is on this going to cost you but is gonna be massive
huge benefits so this was what I made that video on crack in and they did have a web
of WordPress plug-in that automated things but it was so you had to have the paid service
I was showed basically people how to use the free web interface) you and actually this
is how I compress my images for maybe two or three years when this was really the only
show in town but since then there are many many ways to do this so if you go to WordPress.org
and you do a search for image compress compression urine to see all these options some are good
and there’s a few that probably aren’t that good song to go over a couple of them that
I have personal experience with in this video so the first one that you see is Smush analysis
must use to I think the history as they used to be owned by Yahoo and then Yahoo abandoned
it and then WP EMU dev picked it up and they have this free version but you you don’t want
to use it let me just get that out there right now this is one of those models where you
get the plug-in it doesn’t give you the full benefits of image compression unless you pay
I think it’s like 500 bucks a year which is in saying if you just want image compression
so I would definitely urge you to avoid a Smush it will compress your images but it
won’t merely do as good of a job as the other tools because there’s different levels of
compression so that is one of them here is that you can see his it’s been and downloaded
a ton of times but don’t look at that and say hmmm this is the best it’s been downloaded
to monetize because this is really the first plug and that did this most of this these
installations were before so it was taken over by WP and you dev and they put a really
high price tag on it so this is definitely one to skip I have personally used it but
there’s better stuff out there right now I want to talk about what’s currently on my
website in its image of finite image Optimizer now what’s nice about this is it’s actually
built by the same folks that make WP rocket which is by far in my opinion the best WordPress
caching plug-in that you can get for your website it happens to be what I use on all
of my websites now what you see all these plug-ins have a business model behind it so
what happens is the compression doesn’t happen on your web hosting account the images gets
pushed to their servers were all the magic happens and then the optimize image gets sent
back you really don’t want the compression happening on your servers is just not a good
thing so all of these are kind of software and services now you’re gonna see they have
free tears and I want to say that Imagify probably in my opinion has the most generous
free tear that is going to probably cover the vast majority of people that have a WordPress
based website so essentially what they’re going to give you I think it’s 30 MB of image
compression per month I’ll have to double check on that I forget I have been using this
and is actually on W. Is 25 MB of images per month for free that they’re going to compress
so if you put this on your website anything in the future what happens when you upload
the image it just got a compressive for you and it’s going to start chipping away at that
amount right there the 25 MB so this is Imagify they do have plans if you want more capacity
more compressions so you can subscribe to a monthly plan or you can make a one time
payment so this is Imagify I’ve been using it it is fantastic and I would really say
that the vast majority of people all you need to do is install Imagify and let it do its
work now what’s going to happen when you downloaded you’re going to set it to exit out loud downloaded
in this video and images show you next I want to show you ShortPixel there’s a reason why
am showing you ShortPixel right now number one there actually pretty fantastic just like
Imagify your all of these Imagify and ShortPixel pixels the ones that I carefully said short
pickles know this is short pixel not ShortPixel’s or pickles oh I guess it’s hilarious okay
ShortPixel all of these services they I guess I get him to believe I totally lost my train
of thought after saving ShortPixel anyways sort pixel there’s a reason why I’m talking
about short pixel and that’s because there is a special deal going on with it right now
now they have a free tear as well Amish install this and show you this in this video as well
maybe I just need the slowdown I’m talking a little too fast today so what they do is
they are going to let wears a command show me your limitation here I think it’s 100 actually
healing to go to their website all right they give you 100 free image compressions per month
it’s not the size of the images it’s the quantity of images so that’s how Imagify is going to
be different than a ShortPixel now with the problem the reason why I don’t like this way
of charging is because hundred free images what people realize is when you upload an
image to WordPress depending on your theme in your plug-ins WordPress makes like 10 different
versions of it it might be five versions might be 15 versions might be 10 versions but multiple
versions of an image based on different sizes are get to be created so when you when you
upload your image all of those aversions are gonna be counted against this so you might
be thinking 100 images but it’s really is is so saved every time you upload an image
WordPress makes 10 versions of it it’s really only 10 images per month on how you experience
images so I kinda don’t like that but right now there is a limited deal going on on AppSumo
for short pixel size matters and right here at the time of making this recording there’s
only 2500 of them left so essentially for 25 bucks not per month just 25 bucks a lifetime
account you’re going to get access to the short plan 5000 images per month and it’s
five bucks a month of your to buy it straight on their website you can uses on multiple
websites by the way none of these are locked in the one website you can use if you have
clients use it on theirs and all I kind of stuff so right here getting 5000 images and
instead of being five bucks a month you’re just paying 25 bucks and you have a lifetime
account now it’s also nice is I think this deal is stackable so if 5000 wasn’t enough
and you wanted 10,000 you can buy to these and stack it together AppSumo a lot of times
has these stacking options I think it says right here stack codes to increase limits
on a single account alright let’s go ahead and install some of these options here so
first I want to install and show you Imagify just show you the settings panel some to go
to plug-ins add new all these plug-ins are in the WordPress repository so you can just
go to plug-ins add new and do a quick search and it will come right up so here’s Imagify
and you know they got 90,000 installations one of those is WPCrafter.com however I do
kinda like the idea of having will larger allocations of images with ShortPixel so I’m
probably gonna pick that up so go ahead and click on activate now all of these is since
it’s a software as a service they’re going to kinda make you sign up on their website
to get something called an API key so you can see with Imagify right when I activated
it shows me these three steps right here so first I need to click here to sign up and
get an account and then I may get an API key I’m in a click here to copy to put it in the
plug-in and then start configuring things so let me go ahead and see if you let me go
to settings without that because I want to do that in this video it’ll just take up too
much time okay it’s not let me do that someone at Creighton account real quick write actually
just log into my existing account so you can actually see my usage right here on the top
right it shows I’ve used the 17 MB this. And remember I was saying that what happens is
you get the 25 MB and it’s going to be good for most people so you can see I have that
but I also have an allocation of 525 actually saying that’s how much I’ve used 525 MB since
I’ve had it that’s pretty huge so I just need to click on API integration and here is my
APIs on a copy that into my clipboard and then when I go back here and I’m in a pace
that in and I’m in a click on save changes and so what’s it’s going to do is get a take
my API and it’s going to check it and so here I am with the settings so all of these are
to have these optimization level settings and is so there’s normal this is normal optimization
is what you get with WP Smush aggressive is going to it’s can it not even be noticeable
to the naked eye old trauma though with them is if there is a little bit of pixilated pixelation
that’s going to happen I personally noticed so I think play safe and go aggressive on
it and then you have these other options right here to auto optimize images on upload so
right when you upload your image bam it’s cannot optimize it so when you upload there
might be a little bit of a momentary slow down because now WordPress’s taking your image
sending it to their server it’s getting optimized and coming back might be a little bit of a
slow down their backup original images this would be wise to do now here’s an interesting
option but could be dangerous re-size larger images one thing people do is say you want
to background hero imaging you see this cool landscape picture on a stock photography website
and you download it and you don’t change the name you don’t change the size you’re just
uploading that sucker right in the WordPress what happens is it’s about the the size the
dimensions of the image are usually about three times or four times larger than you
actually need and of course it’s like three or 4 MB in size and it’s going to kill the
speed of your website you could probably be safe to enable this re-size larger images
so typically what I do is when I have a hero background image I usually resize it to 1800
pixels wide so you could be safe in doing that putting in 1600 so if you put upload
an image that’s three times the size of Bam not only is a GNU change the way the image
looks to make it smaller it’s also going to reduce the physical size of the image both
are actually good right here is XF data you actually want to eat and to have that stripped
out if you take a picture with your iPhone it puts this exit exit if I’m saying it wrong
data in there like coordinates two from where the picture was taken you probably for privacy
reasons do not want that in their IQ check this it’ll keep it so it’s up to you now this
is one of things I like about Imagify is right here you can choose which image is that your
WordPress theme and plug-in are making versions of that you want to optimize so right here
you can see this site that I installed this on makes a thumbnail image with these dimensions
and all of these other ones so I’m gonna leave those checks but that’s what I was talking
about when I was talking about this short pixel okay in here if you wanted to have it
in the admin bar I usually uncheck that because I don’t like it and then you could just go
to save changes and then what you would want to do is go to the vocal optimizer it’s gonna
look at your entire media library and start optimizing them all based upon what you put
in here and it’s going to take a little bit of time so I’m just gonna save changes because
I don’t actually want to do that but what you could do is you can easily it’s easy so
I go to media now we have this bulk optimization option there and that’s the Imagify right
here and I can literally Imagify them all click this button bands can go through every
image and it’s going to go ahead and compress them oh I’m actually seeing another limitation
of the free version here’s is all images greater than 2 MB you have to have a paid plan so
if you can use Imagify just make sure if you’re uploading an image it’s under 2 MB or just
manually reduce the dimensions to get it under 2 MB I didn’t actually realize that but you
really should be uploading images larger than 2 MB anyway all right, go ahead and deactivate
this and I’m going to install the short pixel I actually should have an API for them as
well because I did use them in the past so my go to plug-ins add new and I’ll search
for it here it is and they are right behind Imagify with 50,000 active installations let’s
go ahead and install and activate ShortPixel and see what the onboarding experiences like
for that so just like Imagify puts its own settings panel in the back and right there
underneath the settings and it’s also underneath media good to add the bulk loops there is
bulk ShortPixel so that’s where you would go and archive everything from the past so
I see so it’s saying here if you don’t have an API key okay but put it that email doesn’t
actually go to me but let’s request an API key I’m unfortunately thinking up there it
is it just popped in API key in there and I can just go ahead and click on validate
that is actually a lot easier than it is with Imagify with Imagify yet to go to their website
and do a bunch of things but was ShortPixel I didn’t have to leave the the plug-in I really
like that a lot alright so here is the different compression options so we have a lossy glossy
and lossless so they’re recommending using a lossy and I recommend that his wealth can
be the highest compression if you’re looking under the image under a microscope you’re
going to see some minor you might see some minor things but it be really hard to point
out or to notice with the naked eye so they don’t have that old truck setting that you
saw in Imagify with the Ola but I but I I will tell you that old that ultra option will
deteriorate to the visual quality of your images I’ve I’ve seen that from personal experience
sorry to go glossy also include thumbnails okay so thumbnails is so you saw with the
other plug-in it was showing you all the different variations and you can choose this it doesn’t
show you them individually just says you want to optimize those thumbnails we will definitely
have to say yes image backup that’s cool remove X if we want to do that here is that same
setting resize larger images I do think this is a good to do you probably wouldn’t want
this option you would probably want this option right here and you might want to put in like
1600 or something like that actually you have to be careful with this setting I think this
is right right here but will deftly want to read more okay so let’s take a look at the
advanced settings here so there is additional media folders while I’m already seeing a ton
more options in ShortPixel that I really wasn’t aware was here that will give you more fine
control over how your images are actually optimized so it actually will convert P&G
to JPEG that’s actually very good unless it’s something that you need transparency when
it says right here at transparency will not be converted all my gosh okay Webb P versions
wow this is amazing optimize retina images optimize PDFs wow this does I have whole lot
more than what I just saw on Imagify okay and here’s an optimize it when you uploaded
while that’s pretty amazing what’s this process and front end all at this is if a user uploads
an image so for me on my website I have a user form and if someone uploads an image
here’s your stats here’s your resources’85 Little affiliate links which is fine all right
but it’s fine just because it’s hidden I think it’s kind of tacky though anyways so then
we would just go here to media and bull ShortPixel and right here we can go ahead and click this
button here now remember I was saying that you have these multiple versions of images
on your website so it says right here on my website I only have 37 images but there is
52 thumbnails that were created based upon those images and so I click on here it’s going
to start optimizing 89 images even though I have 37 sleds how that whole thing works
for you have these thumbnail images so I’m I can actually do this right now but I do
want to go back here and say you know what I actually think I’m going to buy this because
I do want to have more control over how my images get optimized 25 bucks is actually
really good deal considering I can use this on client websites or multiple websites so
you want to check this out just go to WPCrafter.com/ShortPixel and if you use any of these solutions I like
to hear from your experience in the comments section down below like I said all three of
the ones I talked about X I talked about for I showed you crack and I personally use them
all for extended periods of time only I didn’t like about ShortPixel was this small like
that it was very limited only hundred images a month but for this I like to to have the
additional control over what gets optimized so for me I think it would be absolutely worth
it so these are the options for you I think most people are going to be fine with Imagify
if you want more control and you want more images that you can compress a few have clients
and stuff like that this is probably good to be a better bet for you going with this
ShortPixel whether there still any available or not going this route I think I’m in a pickup
one I don’t think I need to I’ll probably pick up one of these 5000 images per month
is probably a sweet spot for me and what I need so share your experiences in the comment
section down will sorry for making this video long I hope you got a couple laughs and giggles
out of it for my mispronunciations but I enjoy making these videos for you thank you for
watching these videos and I’ll see you in the next video

Only registered users can comment.

  1. Liked! Here's an idea for a video that I haven't seen anyone do. For those of us non-techies that have probably made a mess of our images trying different plugins and what not, I'd like to see a video on how to cleanup existing images, set the sizes we want/need, and then get those new images generated so everything is as tidy as it can be. I've seen several plugins in the repo like "Optimize Images Resizing" "Stop Generating Image Sizes" "reGenerate Thumbnails Advanced" and others but don't know where to begin. Images in WordPress are really confusing for me.

  2. Adam, How does EWWW Image Optimizer stack up to imagify? I have wanted more compression just not sure if switching would accomplish that your input would be greatly appreciated.

  3. Thanks, Adam – this was really helpful! Just bought ShortPixel – great deal. Hoar to go wrong with the lifetime deal.

  4. I'm wondering… What if I use ShortPixel and "Uncheck" thumbnails optimization option under the pretext of that those different sizes of images created by WordPress will actually not be served or used on pages directly. So they will not decrease the loading speed since they're just stored without "actual" appearance. Would that help me benefit from that 5000 images wisely? Hope I explained the idea properly!

  5. Sir is there any plugin to put restriction on file upload size because from hosting provider give 32mb upload to the users and users upload much heavy file and turn site performance down.
    So is there any plugin for uploading restriction for the users

  6. Thanks Adam. My Imagify yearly subscription needs to be renewed next month. I saw the AppSumo deal and started researching. Looks good!

  7. Awesome video. Thanks Adam. Followed your pretty link and signed up. Bought Short Pixel twice and stacked the credits. Nice. Previously used Imagify and it's optimising those images optimised by Imagify. 6 hrs to go 5000+ images and already at a 60% reduction. Doing the bulk optimise doesn't slow the site down much either. Great find, thanks for the share and great content.

  8. Another helpful video, Adam. I need image optimization for my main website, so I will definitely check out both plugins.

  9. Hey Adam and anyone else who has some experience with it Thrive Architect, how do these tools compare with the built-in Image Optimizer that comes with Thrive Architect? Is it just as good, better, worse?

  10. Big fan of ShortPixel, though I admit that I don't totally understand all of the settings and options available in most of these plugins. 🙂 That Lifetime deal is fantastic (picked it up earlier).

  11. Looks like Darrel Wilson is friend of yours. He was talking about your channel. Actually promoting you about free ssl. Just wanted to post a comment about it. cz I am a huge fan of urs..

  12. Short Pickle actually has a one-time purchase option – buy a chunk of never-expiring credits. Pretty cool. https://shortpixel.com/plans2

  13. You saved my a** again Adam! I have been watching video after video on compressing images and had an epiphany… "Go search WPCrafrafter's Youtube channel", BAM you had a video! I watched and just now uploaded Imagify! Thank you so much for everything!!! You are an amazing instructor and I really do appreciate it all!

  14. It's not the size of the pickles, It's the quantity! lol Another great video. I'm glad you left the bloopers in. I'm going to go with short pickle. The appsumo deal is over but its 170,000 pics for $100 so that should last me quite a while. Thanks!

  15. Can you install it, optimize your pics and then uninstall it so you don't have lots of plugins bogging your site down?

  16. Love your vids, thanks. But it sounds like you're saying that the first plugin routes the pictures through a different server; that seems too concerning to me, I don't think I'd be comfy with that.

  17. Hi Adam, thanks so much for this video (and the laugh!). Your videos have helped me more than you know. Just set up Imagify and it works great! Luckily I discovered your video before I had too many images on my new site. Thanks again!

  18. Hey Adam, speaking of site speed with regard to images… I'm creating a site that offers digital products, and I've seen things that talk about storage plug-ins like Dropbox and Amazon S3 for storing your products so they don't take up space on your hosting. I'm wondering if you have any info or opinions on storage plug-ins. My site will have alot of digital products.

    Thanks for your input.

  19. Hi Adam, have you tried EWWW Image Optimizer? https://wordpress.org/plugins/ewww-image-optimizer/ if so, how does it compare to Imagify? Thank you for all the awesome vids!

  20. Hi Adam, Imagify suddenly stopped working on all my sites, just errors out saying server temporarily unavailable, please try again in a few minutes. Tried muiltiple sites, browsers, devices, networks, etc., all same result. Their support said it's likely a security thing with host, but host wouldn't help, pushed me to Imagify support. Anyway, need a new image optimization solution or host. What's your recommendation?

  21. May I know what type of software you use to record your video? it have a good catchy rounded instant left right while you explain the procedure about WordPress.

    May I know what software you use to record your video?

  22. I always watch your videos before buying any wp product, but would like a Comparison base on page speed and requests of the products in video!

  23. how is this better than photoshop save for web? is the compression algo better? is it night and day or just like 5% more efficient than PS?

  24. Thank you for this review. Just one thing that I find confusion on are the multiple image sizes created by WP, how does it then decide which size to use? Or how can we ensure which size is used during website build, or for different screen sizes?

  25. ShortPickle – I came to the party too late on this plugin from appsumo. option B – imagify here i come 🙁

  26. hello Adam just a quick question — now im using Tiny png for WordPress — is it ok to delete Tiny Png and then start with Imagify Image optimizer — just curious

  27. ADAM!!! You have NO idea how much your videos have saved me. I have NEVER done anything in the web design or programming world until now, and your videos have been the biggest blessing in making that process possible. You are so thorough, clear, and easy to understand! Every video I've watched of yours so far has made enormous improvements to the building of my site. I cannot thank you enough. GO SHORT PICKLE!!!!!!! =D

  28. What if I can't upload photos on my site due to http error? I really need help because I think it started when I began using Cloudflare for the free SSL certificate.

  29. Huge impact on website load speed from these plugins. After using Smush Imagify seemed to reduce the images even further and did them all at once instead of in smaller groups with me watching the load screen like Smush..

  30. Hi Adam. If I'm using Imagify and now change to ShortPixel, will I lose all the optimization done with Imagify?

  31. Sir i created a website using wordpress can you please suggest the best free caching and others plugins for it . Website contains lots of images

  32. 2019 if you want to optimise image use EWWW Image Optimizer, i tried all of them. and paid shortpixel. you will have problem with thumbnail image if you are not using EWWW Image Optimizer. don't waste your money on anything unless it CDN image optimiser.

  33. Hi Adam, do you know how Imagify compares to WP Fastest Cache Premium image compression tool?

    And if we delete Imagify plugin, what would happen to all the optimized images? Would they all become un-optimized at once?

    Thank you.

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